A First for NYFW, 5 Emerging Designers, and Mailchimp

We partnered with the Black in Fashion Council and New York Fashion week to launch an initiative giving 5 Black designers the opportunity to launch their lines at the big event.

For this initiative, I was lead producer on video content, netting out at 30+ videos for the brand, influencers, and our designers. We garnered 30M+ impressions across social channels, and sold out the first-ever NYFW merchandise collection in just a few days.