Big Game, Small Ads

There’s never been a chance small businesses could compete on the biggest football day of the year. We wanted to change that.

Awarded “Best Super Bowl Hack” from AdWeek, we developed a real-time war room to reward our customers in real-time, activating on ads from their competitors with our own ads via tweets/posts.

This activation garnered 20+ pieces of earned media, delivered over 1M+ impressions, and made our customers really, really happy.

Video: Intuit Mailchimp

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