Big Game, Small Ads
There’s never been a chance small businesses could compete on the biggest football day of the year. We wanted to change that.
Awarded “Best Super Bowl Hack” from AdWeek, we developed a real-time war room to reward our customers in real-time, activating on ads from their competitors with our own ads via tweets/posts.
This activation garnered 20+ pieces of earned media, delivered over 1M+ impressions, and made our customers really, really happy.
Video: Intuit Mailchimp